$168k
Recommended investment
Core System estimate based on a 6-person pod over 10 weeks with selected launch add-ons.
Brand partnership proposal · June 2026
Make the brand impossible to ignore.
A sharper proposal for Meridian: specific outcomes, visible investment, a real team model, add-on choices, and a launch timeline a buyer can actually evaluate.
Decision snapshot
Put the buyer’s answer on slide one.
The old deck had taste, but not enough decision value. This version puts the commercial model, delivery model, and expected outputs up front.
10w
Launch-ready timeline
From discovery to launch kit, with weekly decision gates and no vague “phase TBD”.
6
Dedicated sprint pod
Strategy, creative direction, design, motion, web, and producer coverage.
22
Named deliverables
Not just “brand identity.” You can see what the buyer receives and what is excluded.
Buyer logic: “I know what I’m buying, what changes the price, who is working on it, and when it ships.”
Less vague. More buyable.
Interactive cost model
Make the price feel controlled, not random.
A buyer can change pod size, project length, seniority mix, and service add-ons. The estimate updates instantly so pricing feels explainable.
Headcount6
6 people
Dedicated sprint pod size
Timeline10
10 weeks
Delivery window
SeniorityCore
1.00×
Lean / Core / Partner-led
Headcount model
Show who is actually doing the work.
The team mix changes with the calculator. That makes the quote feel operational, not decorative.
Sprint pod allocation
A balanced pod keeps momentum high without making the client manage individual contributors.
Named deliverables
Buyers respond better when deliverables are specific and countable.
Brand audit Category, competitors, internal inputs
Positioning platform Promise, audience, narrative, proof
Identity system Logo, type, color, layout, art direction
Launch kit Deck, web hero, social, motion samples
Guidelines Usage rules, components, governance
Handoff workshop Team enablement and implementation plan
Timeline
Let them choose speed vs depth.
A static deck hides tradeoffs. This timeline makes scope and pace visible in one glance.
Core System · 10 weeks
Recommended for a brand that needs strategic clarity, a distinctive identity system, and a launch kit without stretching into a long transformation program.
Commercial options
Give them three ways to say yes.
A buyer should not have to invent the package. Make the recommended option obvious, but keep cheaper and deeper alternatives available.
Option A
Lean Launch
$96k
A fast refresh for teams that already have strategy and need visible market improvement.
- ✓6-week project plan
- ✓Light discovery + brand audit
- ✓Core identity direction
- ✓Launch key visuals
- ✓Basic handoff guide
Recommended
Core System
$168k
The balanced option: strategy, full identity system, web hero, launch content, and team handoff.
- ✓10-week project plan
- ✓Research + positioning sprint
- ✓Complete visual/verbal identity
- ✓Motion + landing page concept
- ✓Launch content kit + workshop
Option C
Market Push
$244k
For teams that want the brand system plus campaign architecture, design system, and rollout support.
- ✓14-week project plan
- ✓Deeper customer/category research
- ✓Full identity + design system kit
- ✓Campaign concept suite
- ✓Rollout support + governance
Objection handling
Answer buyer doubts before the call.
A strong proposal does not just look impressive. It reduces perceived risk.
1
“What exactly are we buying?”
Named deliverables, package comparison, add-on toggles, and scope notes make the work concrete.
2
“Why does it cost this much?”
The estimate is tied to pod size, delivery weeks, seniority, and add-ons instead of an unexplained lump sum.
3
“Will this drag forever?”
The timeline shows phases, dependencies, and tradeoffs. It gives the buyer a real implementation path.
Recommended next step
Approve the 10-week Core System.
Client approval
Sign off the selected scope.
This is a front-end e-sign placeholder for buyer approval. Replace the legal copy with your final SOW language before sending to a real client.
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